Sociologist Daniel Taddone made a direct appeal to companies that offer Italian citizenship services. In a post on his Instagram profile, this Wednesday (5), he criticized promotional campaigns such as Black Friday and asked for self-restraint at this sensitive time for the Italian-Brazilian community.
"You know that this type of propaganda will be used against us, so, for God's sake, have some scruples," he stated.
According to Taddone, the problem lies not in the service itself—which he compares to that of a customs broker—but in how it is advertised. Promotions such as "November del Cavolo" Variations considered to be in bad taste can compromise the public image of those seeking recognition of Italian citizenship.
“Caesar’s wife must not only be honest, she must appear to be honest,” said Taddone. “Any Black Friday or penis-themed November campaign will be used against us in the Constitutional Court.”
The criticism comes in the wake of a recent political move.
In March of this year, Italy's Deputy Prime Minister and Foreign Minister, Antonio Tajani, announced reforms to Italian citizenship law. The reason: the "Black Friday of Italian citizenship" advertising campaign by startups.
The direct association with the promotional model led the government to express discomfort with the commodification of citizenship recognition, especially in its judicial form.
A call for sobriety.
The sociologist, and advisor to CGIE (Consiglio Generale degli Italiani all'Estero)He emphasized that even promotional actions with a more discreet tone, such as the use of black clothing or "sober" approaches, maintain the same negative effect. "It's still advertising. For God's sake, not now," he declared.
The criticism also extends to consumers. Taddone recommended that clients avoid hiring companies that rely on this type of aggressive marketing. "Not this year. It's a plea from the Italian community."
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