Special edition with collectible packaging will be released on October 12th
Enit, the Italian National Tourism Agency, and Nutella have teamed up to create the “Ti Amo Italia”, a special edition that invokes love for the country.
Will be 30 different and collectible packaging that convey all the joy of life and the positivity of the most evocative images of Italy, of all regions.
From villages to mountains, from islands to cities, from crystal clear waters to colorful villages: each pot is a glimpse of Italy.
But this is just the beginning of a journey that will see consumers virtually visit 30 locations across Italy while remaining comfortably seated at home.
By placing the QR code on each bottle, it will be possible to experience an immersive virtual reality experience.
Consumers will be able to test their knowledge related to the territory, history, culture and enjoy video recipes related to the Italian culinary tradition.
“A multisensory journey to immerse each person in an evocative and inexhaustible narrative of visual and gastronomic experiences. This project will help assert Italian character and Made in Italy excellence with an instantly recognizable brand,” said Giorgio Palmucci, President of Enit.
The special edition “Ti Amo Italia” will be released on October 12th. A gift for children of all ages who love Italy and don't reject a nice spoonful of Nutella.
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