Italy, one of the most sought-after destinations in the world, is betting on alternatives to mass tourism, especially in cities like Rome, Veneza e Florença. Among the initiatives, slow tourism stands out, which prioritizes experiences connected to nature and local communities.
An emblematic example is the Via Francigena, an ancient pilgrimage route that connects England to the Vatican, passing through France, Switzerland and Italy. Stretching 1,9 kilometers across Italian territory, the route crosses 16 regions and around 600 municipalities, offering varied landscapes, from mountains to plains, and cultural and gastronomic experiences. Around 50 people travel the route annually, with 70% returning for new journeys.
“Walking the Via Francigena is a mythical journey that connects different cultures. It is an authentic way to discover little-known villages and towns,” says Luca Bruschi, director of the European Association of the Via Francigena.
Another example is the project “Turismo al femminile”, developed in Toscana. The initiative promotes itineraries that highlight the female presence, focusing on fields, hills, beaches and historical heritage sites. One of the itineraries presents Florence from a female perspective, addressing figures such as Anna Maria Luisa de Medici and Agata Smeralda.
These proposals value human contact and cultural richness, inviting travelers to slow down and experience Italy in an authentic way.
