What to do in Italy in January 2026: from sales to skiing in the Alps

For many, the end of December marks the close of the festivities, but in Italy, January is one of the most vibrant and strategic months for tourism. With the Epiphany celebrations, the start of winter sales, and the ski season in full swing, the country offers options ranging from affordable luxury to folkloric traditions.

If you are planning a visit or already reside in “Bel Paese”Check out the highlights to make the most of the month:

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1. The magic of Befana (January 6th)

While in Brazil Epiphany is a discreet date, in Italy... Epiphany It is a national holiday of great importance. It is the day of Epiphany, the mythical “witch"that distributes sweets" (or coal) for the children.

• Highlights: A Cavalcade of the Magi The Christmas regatta in Florence and the historic regatta in Venice are unmissable events that officially close the Christmas season.

2. Sales season (sale)

From January 3,almost all regions of Italy begin their sale winterThis is your chance to acquire Italian designer items at aggressive discounts. Dates vary by region, but promotions usually last until mid-February.

3. “Settimana bianca” and winter sports

January is the ideal month for White week (white week)With the Epiphany holiday falling on a Tuesday in 2026, many Italians are expected to "bridge the gap" on Monday to enjoy a long weekend in the mountains.

• For those in Milan: Piani di Bobbio and Pila are easily accessible for day trips.
• For those in Rome: Campo Felice and Ovindoli offer good ski slopes within a few hours' drive.

4. Luxury with a discount (low season)

Outside of ski season, January is the "low of the low" seasons. Luxury hotels in cities like Rome, Florence, and Sorrento even offer discounted rates. 50% cheaper than in the summer. Besides the savings, the absence of queues at museums like the Uffizi Gallery or the Colosseum makes the experience much more enjoyable.

5. Regional traditions: Sicily in celebration

On January 20,The city of Acireale, in Sicily, celebrates... Feast of San SebastianoIt's an opportunity to see the island in a different light: less sun and sea, and more devotion, fireworks, and typical winter cuisine.