Pepperoni pizza remains the favorite among Brazilians, leading with 59% of orders nationwide. This data comes from an industry survey, which also shows which flavors continue to dominate national tastes.
Ranking of the most ordered pizzas in Brazil
Check out the most popular flavors:
- Calabrese: 59%
- Mozzarella: 52%
- Portuguese: 51%
- Margarita: 47%
- Chicken with Catupiry cheese or cream cheese: 42%
- Pepperoni: 26%
Despite the growing variety in menus, traditional flavors are still the most popular choice among consumers, according to research conducted by the United Association of Pizzarias of Brazil (Apubra).
READ TOO: The end of "pizza with everything": the revolution that is changing tastes in São Paulo.
How pizzerias prepare the dough.
The study also showed how the establishments handle production:
10% receive the mass from a central plant.
69% make the dough on-site.
31% use premixes and finish them in the store.
30% buy pre-mixed and frozen dough.
22% use pre-made discs
READ TOO: Ranking dethrones Italy and names New York as home to the best pizza of 2026.
Variety of flavors on the menus
The research also analyzed how many flavors the pizzerias offer:
- Up to 5 flavors: 8%
- Between 6 and 15 flavors: 29%
- Between 16 and 25 flavors: 26%
- Between 26 and 35 flavors: 13%
- Between 36 and 45 flavors: 8%
- Between 46 and 55 flavors: 7%
- Between 56 and 65 flavors: 3%
- Between 66 and 75 flavors: 2%
- Between 76 and 85 flavors: 2%
Most pizzerias limit their menu to up to 25 options.
Even with new combinations emerging, classic flavors continue to lead the choices of Brazilians. The preference for traditional recipes shows that, when it comes to pizza, the basics still work.
READ TOO: Pizza became popular earlier in São Paulo than in northern Italy, study reveals
Market Trivia
Sweet trendAmong sweet pizzas, chocolate and Romeo and Juliet (guava and cheese) are the favorite dessert flavors.
Production volumeBrazil produces more than 3 million pizzas per day.
Peak in ordersThe weekend accounts for the majority of sales. with a special mention for Sunday dinner.
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