Tourism in Sicily's small towns grew by more than 7% last year, driven by authentic experiences in historic villages, many of them off the beaten track.
The highlight goes to Militello Val di Catania, winner of the 2025 edition of the competition “Village of villages”, promoted by Rai. With 7 inhabitants and 21 churches, the city has been a UNESCO World Heritage Site since 2002, as part of the Val di Noto.
The recognition had an immediate impact. According to Mayor Giovanni Burtone, there was "a flood of visitors for spring weekends."
Return of young people and strengthened local economy
The trend encourages the return of young people who had previously left the region. Many are reviving family businesses or investing in sustainable tourism projects, attracted by regional incentives.
The "Borghi dei Tesori" network, created in 2021, brings together around 70 villages across all nine Sicilian provinces. The aim is to integrate culture, gastronomy, and hospitality through themed itineraries.
The Montalbano Elicona region, which won the competition in 2015, saw a 5% increase in tourism. Buccheri, despite not winning, was recognized as the "best gastronomic destination" and increased its agritourism infrastructure by 20%.
Tourism with identity
Growth occurs outside the high season, with emphasis on alternative accommodations, such as guesthouses and widespread hotels. Non-hotel overnight stays are expected to increase by 10% in 2024.
Visitors seek complete experiences: trails among historic stones, products such as Bronte pistachio and Monti Iblei olive oil, as well as workshops by local artisans.
A Sicilia consolidates itself as a cultural tourism destination with a focus on identity and sustainability.
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