What are Italians' favorite supermarkets? In other words, the Altroconsumo, an independent consumer organization, which carried out a survey on the subject involving 9.799 respondents.
The ranking made in June 2021 allows you to see which are the most popular supermarkets in the Beautiful country, analyzing purchasing preferences in parallel.
From the trusted supermarket to the inevitable products in the cart. Spending, food and non-food, is one of the items that weighs heavily on people's pockets. Italian families.
They spend an average of 209 euros per month (around R$1.330) to buy bread, pasta (the prices of which increased by 40% in 2021), meat, vegetables, fruits and personal and domestic hygiene products.
But how do Italians choose supermarkets or stores? How do they behave among the aisles and what are the most purchased products?
Four categories of stores were analyzed: hypermarkets and supermarkets, local chains, discount stores and online stores.
As for the first type, Esselunga wins with 81 points, followed by Ipercoop/Coop&Coop with 80 points, while the Coop occupies third place with 78 points.
“Speaking of local brands, Roman Pewex took the podium, on an equal footing with Cadoro, a brand from Veneto, which stands out above all for the quality of the products purchased”, explains Altroconsumo.
If you look at the discount markets, at the top we find Aldi, Eurospin e Price. TO Altroconsumo also analyzed the online stores preferred by Italians, although they are less popular than physical stores. “In the lead we find Iperal, which stands out for the availability of its products, Unes (U!/U2) and Alì”, adds the organization.
How to choose the supermarket or store you trust
Altroconsumo also sought to understand what the criteria are in choosing the trust market and also what purchasing habits affect them. Practicality wins.
For 35% of respondents, the ease of getting there either by car, used by 81% of respondents to shop, or on foot (14%) weighs heavily. Another element of great importance is price, the main criterion for 21% of respondents.
Most purchased products
As for shopping in supermarkets, the Altroconsumo It also analyzed which items are most purchased.
Firstly, we find the dairy products (77% of cases), followed by fruits and vegetables (70%), household cleaning products (66%), personal hygiene products (61%) and meat (55%).
“When it comes to food – the study reads – those who don’t buy it in a store prefer specialized companies like butcher's shop (butcher shop, in Italian) and the bakery (bakery, in Italian) – 79% and 89% of customers, respectively”
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